The Right Offer
The three packages a new planner should sell first (and the ones to skip), and how to price them so you're paid properly from wedding number one.
The First Five Weddings Class · free and live
How New Wedding Planners Book Their First Five Paying Weddings (Without a Portfolio, a Big Following, or Underselling Yourself)
Live with Gabby Pinkerton, who started 'Cause We Can Events in 2010 with zero weddings behind her and now plans them across the globe. This is the path she'd take today.
Tuesday, November 3 · 12:00 PM Central
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Save my seat
Free · about 60 minutes on Zoom, plus live Q&A
Gabby PinkertonPlanning weddings since 2010
Where Gabby shows up every week
13.9K on YouTube
3K on Instagram
Just Another Biz Podcast
On Tuesday
Here's what you'll learn
The Booking Engine
How couples find and book a planner who has no portfolio yet: venues, vendors, Pinterest and Google, in that order.
The Wedding Day System
The timeline, the kit and the vendor confirmations that let you run your first wedding like your fiftieth, so clients rave and refer.
The belief that changes everything
Couples don't book a portfolio. They book a planner who is clear, priced and recommended. You can be all three before your first wedding.
I started 'Cause We Can in 2010 with no wedding portfolio, coming from non-profit events. Today we plan weddings across the globe.Gabby
Your host
Meet your host
Gabby Pinkerton
Founder, 'Cause We Can Events · wedding planner educator since 2012
Gabby started 'Cause We Can Events in 2010 in Manhattan Beach, California, with no wedding portfolio at all. She came from non-profit fundraising events, and when she started she wasn't short on passion or ideas. She was short on clarity: what actually mattered, what to focus on first, and whether her decisions were right.
She figured it out the slow way and built a multi-market company, Southern California and Nashville, that plans weddings across the globe: a three-day wedding festival in the Utah desert, a river wedding in Scotland, glamping weddings in Zion and the Smokies.
Since 2012 she's been the planner other planners text. 13.9K of them learn from her on YouTube, she co-hosts Just Another Biz Podcast, and she's spoken at NACE and The Rising Tide Society. This class is the path she'd take if she were starting today.
Planning since 2010Speaker at NACE and The Rising Tide Society13.9K on YouTube
2010the year she started, with zero weddings behind her
2 marketsSouthern California and Nashville, plus weddings across the globe
13.9Kplanners learning from her channel every week
"Don't wait until you're overwhelmed or burnt out to ask for help."Gabby Pinkerton
Free when you register
The New Planner Pricing Sheet
The one-page sheet with the three starter packages Gabby would sell first, what each one includes, and the starting price ranges she'd set in 2026.
Read it before Tuesday. It takes five minutes, and it means you'll know exactly which package we're talking about when the class starts.
Delivered in the WhatsApp group when you joinGabby Pinkerton · 'Cause We Can Events
The New PlannerPricing Sheet
- Day-of coordination$ ____
- Partial planning$ ____
- Full planning$ ____
paid from wedding oneFree
What she already teaches
She started exactly where you're starting
From her channel
Watch Gabby break it down
Results shown are Gabby's own and aren't typical or guaranteed. What you earn depends on your work, your market and many other factors.