Already built for Gabby Pinkerton

I spent the last 96 hours building a way for you to make an extra $100k per month from the new wedding planners who already learn from you, without planning more weddings.

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Before the deliverables

Four things I noticed
before I built anything.

The problem

Everything you teach about the business is free, $297, or sold by the hour.

Fourteen years of planning, a company that runs in two markets, a podcast, a stage at NACE and the Rising Tide Society, and 13.9K planners watching your "how to start" videos. That's a lot of trust. But the business education itself is free on YouTube, $297 on Thinkific, or an hour of your time in Pick My Brain. So the only way the number goes up is more videos or more of your hours.

YouTube, 13.9K subscribersFree
Channel membership and the free downloadsLow ticket
Ultimate Venue Walkthrough Guide$19
Pinterest + Blogging course$297
Pick My Brain sessions$150 to $250 / hr
A referral to someone else's mastermindAffiliate
A program of her own, sold on a callnothing here

The deepest help on the page is one hour at a time, and the biggest ticket she points to is someone else's.

Someone who was exactly here

We took an operator from $0 to $100K a month with less than 800 followers.

They had free videos, some 1:1 work and nobody taking calls. We built one group program and sold it on a live webinar to the small audience they already had. The audience didn't change and neither did their week. What changed was that the people who already trusted them finally had something bigger to say yes to.

The maths

Your audience, at a price that matches what they're really after.

A new planner watching "How to Start an Event Planning Business" doesn't want another video. She wants her first paying weddings, priced properly, without guessing. If twelve weeks with you and your team gets her there, $3,000 is an easy yes compared to a year of undercharging. Four of those a month from one live class a week is the assumption we'll check on the call.

The objection you're already forming

"That sounds like more work." It's one call a week.

High ticket done badly is a calendar full of Pick My Brain sessions, which is exactly what you'd be trying to get away from. Done properly it's one 60-minute group call a week, proposals and timelines reviewed async by your team, and someone else taking every sales call. You already film and go live for your subscribers. This turns that habit into one paid block a week.

So instead of explaining it, I built it. The offer, the class, the funnel, the emails and the ads, all below.

See what's built